What is content repurposing?
Content repurposing is the act of taking an existing piece of content and using it as a base to produce content in other formats, helping to extend the reach of the content.
Note: This process is also sometimes referred to as content refactoring.
Take the content of a written article and use the key messages of the article to produce a short video summary with animation of the key points.
The benefits of repurposing content:
Leveraging existing marketing materials to produce content in new formats, is a cost effective practice which will extend the reach of your content. By making your content available in a variety of formats this makes your information much more accessible to a wider audience with various content consumption preferences.
Some Examples: Video, Audio, Written Articles, Images & Infographics
2 Quick Win Examples:
If you have a written article, read it into a microphone, upload the recording to Soundcloud and embed the Soundcloud link on the same page as the article.
Take the key points contained within the written article, produce a short video featuring this information, upload it on Youtube, share the video’s link on LinkedIn and Facebook.