What Is Content Repurposing?

What is content repurposing?

Content repurposing is the act of taking an existing piece of content and using it as a base to produce content in other formats, helping to extend the reach of the content.

Note: This process is also sometimes referred to as content refactoring.

An example:

Take the content of a written article and use the key messages of the article to produce a short video summary with animation of the key points.

The benefits of repurposing content:

Leveraging existing marketing materials to produce content in new formats, is a cost effective practice which will extend the reach of your content. By making your content available in a variety of formats this makes your information much more accessible to a wider audience with various content consumption preferences.

Some Examples: Video, Audio, Written Articles, Images & Infographics

2 Quick Win Examples:

If you have a written article, read it into a microphone, upload the recording to Soundcloud and embed the Soundcloud link on the same page as the article.


Take the key points contained within the written article, produce a short video featuring this information, upload it on Youtube, share the video’s link on LinkedIn and Facebook.

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